DiSC

What is DiSC?



DiSC profiling is a tool used to identify behavioural style by measuring attributes or qualities of a person and aspects of his or her personality.


DiSC is an acronym for the four primary dimensions of behaviour:

Dominance - direct, results-oriented, strong-willed and forceful.

Influence - outgoing, enthusiastic, optimistic and lively.

Steadiness - even-tempered, accommodating, patient and humble.

Conscientiousness - analytical, reserved, precise and systematic.

DiSC does not measure:

  • Personality type
  • Surface behaviour
  • Values and beliefs
  • Thinking and feeling

The DiSC behavioural model is based on research conducted by William Moulton Marston Ph.D. (1893-1947). Marston wanted to examine the behaviour of "normal" people in their environment or within a specific situation. He documented his findings in the book "Emotions of Normal People."